镇江生态农业旅游发展SWOT分析(英文)

编号 zgly0001409900

文献类型 期刊论文

文献题名 镇江生态农业旅游发展SWOT分析(英文)

作者 吴丹 

作者单位 江苏科技大学南徐学院 

母体文献 Journal of Landscape Research 

年卷期 2011年08期

年份 2011 

分类号 F592.7  F327 

关键词 Eco-agricultural tourism  SWOT analysis  Development strategies  Zhenjiang 

文摘内容 Concept and significance of eco-agricultural tourism was introduced, SWOT Analysis was applied to analyze strengths, weaknesses, opportunities and threats of eco-agricultural tourism development in Zhenjiang. Its strengths were concluded as excellent natural conditions, diversified species, abundant eco-agricultural tourism resources, advantageous location; weaknesses as low development level, serious homogeneity of products, low technical level of peasants, lack of management staff and technician, seriously degraded eco-environment; opportunities as preferential policies, joint development of Ningbo-Zhenjiang-Yangzhou Tourist Zone; threats as backward concepts and non-standard management order. Through fully analyzing development strategies of its eco-agricultural tourism, it was stressed that present industrial structure should be adjusted, environment protected; scientific planning, functional division and government supervision enhanced; combined advantages of natural resources integrated to promote the sustainable development of agro-tourism; eco-agricultural resources well planned, new ideas introduced in the design of tourist products.