基于大学生群体的乡村旅游市场开发研究(英文)

编号 zgly0001409771

文献类型 期刊论文

文献题名 基于大学生群体的乡村旅游市场开发研究(英文)

作者 刘亚洲 

作者单位 南京农业大学人文学院旅游管理系 

母体文献 Journal of Landscape Research 

年卷期 2011年03期

年份 2011 

分类号 F592  G645.5 

关键词 Undergraduates  Rural tourism  Tourism market development 

文摘内容 Rural tourism,as an important component of tourism and leisure,has witnessed a rapid growth in recent years and gradually become an outstanding point in tourism industry.Questionnaire survey was carried out among undergraduates in the Nanjing Agricultural University by applying multi-stage random sampling,on the basis of which undergraduates’ perception of travelling,tourism inclination,motivation and ways of travelling were analyzed.Characteristics of undergraduate tourism market were summarized,and corresponding suggestions were given to broaden the rural tourism market of undergraduates.