基于酒文化的四川省旅游经济发展战略(英文)

编号 zgly0001390351

文献类型 期刊论文

文献题名 基于酒文化的四川省旅游经济发展战略(英文)

作者 康珺 

作者单位 四川理工学院 

母体文献 Journal of Landscape Research 

年卷期 2010年05期

年份 2010 

分类号 TS971  F592.7 

关键词 Sichuan Province  Wine culture tourism  Sichuan wine culture 

文摘内容 Sichuan wine has a long culture and history.Its relevant tourism resources are abundant and widely distributed with the characteristics of great diversity and heritage,leading to its high value in market development.The development of wine culture tourism helps to promote the adjustment and optimization of Sichuan industrial structures,to promote regional economic growth,to build a harmonious society in an all-around way and to realize the sustainable development of local economy.Through the analysis of the connotation and characteristics of Sichuan wine culture tourism resources,obstacles in the development of Sichuan wine culture tourism resources are pointed out in this paper,that is,a lack of overall planning which makes it difficult to play the scale effect,insufficient cultural content of tourism products,no distinct features,not enough marketing efforts,indefinite tourism images in general,and serious overlapping of management in tourism development which constrains the overall development process.For the above-mentioned shortcomings,development strategy of Sichuan tourism economy with wine culture at the core is pointed out.Thoughts and concepts should be changed,and the development of Sichuan wine culture tourism resources should be unified in planning from a strategic perspective,by adopting the tourism development thinking of integrating point,line,and plane,avoiding extensive mode of operation,making full use of Sichuan local ethnic features,fostering forms of tourism with large cultural contents,exerting increasing efforts on tourism promotion and expansion,actively promoting conglomeration construction of Sichuan wine culture industry,increasing its core market competitiveness,and bringing up Sichuan wine culture tourism talents with high-qualities.