山东熊耳山旅游地顾客满意度调查研究(英文)

编号 zgly0001390400

文献类型 期刊论文

文献题名 山东熊耳山旅游地顾客满意度调查研究(英文)

作者 王小爱  侯宗强 

作者单位 枣庄学院  浙江林学院 

母体文献 Journal of Landscape Research 

年卷期 2010年05期

年份 2010 

分类号 F592.7  F274 

关键词 Satisfaction degree index  Tourist satisfaction degree  Tourism environment  Xionger Mountain 

文摘内容 Through the field investigation in Xionger Mountain,it was found that the scenic area is rich in tourism resources.However,the development of tourism is lagging behind.By the method of random sampling,a survey for visitors was conducted.A total of 100 questionnaires were issued,100 of which were valid.With the help of TSI evaluating model,tourists’ satisfaction degree was calculated accurately.The results showed that ratio of tourism performance to price in Xionger Mountain wasn’t high,of which tourists generally expressed dissatisfaction;that the overall environment was quite good,of which tourists showed higher satisfaction degree;that some tourists’ expectations to this scenic area were not high;that revisit willing was comparatively high;that there was a certain gap compared with other scenic spot.Tourists’ satisfaction degree on Xionger Mountain is 55.89% through calculating TSI index.Finally,aiming at the existent problems,some countermeasures for improving the tourists’ satisfaction degree on Xionger Mountain were put forward from the aspects of tour value,environmental perception,marketing philosophy and modes.