旅游景区游客满意度及其测评指标分析——以贵州省镇远古城为例(英文)

编号 zgly0001409761

文献类型 期刊论文

文献题名 旅游景区游客满意度及其测评指标分析——以贵州省镇远古城为例(英文)

作者 贺祥  熊康宁 

作者单位 贵州省凯里学院  贵州师范大学中国南方喀斯特研究院 

母体文献 Journal of Landscape Research 

年卷期 2011年02期

年份 2011 

分类号 F592.7 

关键词 Tourist area  Tourist satisfaction degree  Measuring indexes  Zhenyuan County 

文摘内容 By using principal component analysis,this paper had modified and put forward a theoretical model of evaluation on tourist satisfaction degree with tourist perception quality and tourist satisfaction degree as structure variables and with thirty indexes like image of tourist area,tourists’ expectation,infrastructure in tourist area,landscape features and ticket price as observed variables,based on random questionnaire survey of tourists of Zhenyuan ancient city in Guizhou Province and the existing evaluation models of tourist satisfaction degree at home and abroad.The survey result showed that tourist satisfaction degree was not high,that tourists were dissatisfied with observing facilities,transportation,accommodation and landscape features,and that the attraction power of tourist area was weak.The comprehensive tourist satisfaction degree of Zhenyuan ancient city was 77.653.Therefore,the government should enhance reconstruction of infrastructure and construction of landscape features,and improve tourist service quality level,so as to realize sustainable development of tourist economy in Zhenyuan ancient city.